Ep. 004 | The Key to Scaling an Agency with Mikael Dia

Episode Highlights:

0:00 - Intro

1:35 - Introduction to Mikael Dia and Funnelytics

10:08 - The Three Core Factors of Analytics

15:04 - How the Agency Landscape has Evolved Mikael’s Perspective Over the Years

15:11 - The Commoditisation Effect

21:10 - The Disadvantages of Being an All-In-One Service Agency

26:24 - Is Your Business All About You? Examine Your Motivations for Starting and Running an Agency

30:38 - Current Trends for Agency Owners

37:35 - Closing Remarks, Find Out More About Mikael

Episode Transcript:

Charley: Well, that was huge. It's Charley here and I've literally just finished recording the episode with Mikael Dia, the one you're about to listen to. Now the episode is the keys to scaling an agency and Michael just gives away so much value and examples and analogies which I feel like it is so powerful for agency owners. Now in this episode we talk about you know Mikael's story a little bit and what he's doing now with an amazing software company called Funnelytics which he is the founder of and core creator. We talk about how the landscape of being an agency owner has really changed in the last few years. So if you're still operating like you were a few years ago it's definitely time to change things up. The landscape has changed and then the bulk of the episode the important part is that Mikael really gives away what the keys are to scaling and what's important to focus on as an agency you're in it today. And at the end he talks a little bit more about why we believe Google and YouTube are definitely the up and comers. So if you do enjoy this episode of the podcast please make sure to subscribe and share. But let's get into this one. That's enough for me.

Charley: And we are live for episode 4 of Agency Valley and today I am very, very fortunate to someone I call a friend but also an absolute machine in the agency world, Mikael Dia. How you doing Mikael?

Mikael: I'm great buddy. How are you?

Charley: I'm doing really well. Now, Mikael is the founder and creator of something very very awesome called Funnelytics which is a funnel mapping software which I think is probably very very useful for agencies and marketers in general but I'm going to like saying this is the Agency Valley Podcasts they're gonna to say it's more useful for agency owners, like us.

Mikael: Yeah, it's true it's very useful for both agency owners and marketers in general. But yes, definitely for people who sell marketing services.

Mikael: Yeah no problem. So in short I'll give you a kind of a brief background story. So I actually used to run a Mandarin language school very randomly enough. I have never ever been to China. I don't speak Mandarin at all but I was living in London in the UK.

Mikael: And I was obsessed with this idea of making money online. Like selling stuff online and I was super obsessed about that I just drove into learning everything related to marketing and funnels and anything to try and convert a random stranger in to an actual customer. And I came across this concept or this idea of a marketing funnel, right? What are the pieces, the pages, the ads, the emails, what are all the pieces that you need to put in place to convert a random person who has never heard of you or your business before and what are the steps they need to go through in order for them to actually become a customer or a lead or whatever for your business, right? And as I started learning the psychology and and the nuances of these marketing funnels I got really excited. And I got this opportunity to start a Mandarin language school again randomly enough but when I started this school my entire focus was OK. How do we get random people who are looking for Mandarin lessons to choose us over every single type of school there is? What is the funnel? What is the process that we take them through in order for them to book Lessons with us? So I started building out all of my google campaigns, my ads, my pages, and this was the first funnel I ever built and it worked like it. I was so shocked and surprised that it actually worked. After all of the years of failure beforehand trying to build online businesses this time it actually really worked and started making us money. We grew really really quickly. We exited that business in about eight months for multiple six figures which was like mind blowing to me and it wasn't even the money that was exciting it was the fact that I kind of figured out how to target these strangers and turn them into customers in a in a niche in a market that I knew nothing about. So I started consulting and and helping various businesses mostly for free on how to set up these marketing funnels. And the cool thing was they all got awesome results. They all were getting incredible results for their business so I decided I was going to start an agency, a marketing agency around this idea of funnels and what I would do is provide services around building landing pages, email sequences, ads, to try and help various types of businesses, convert strangers into customers.

Mikael: So I grew my agency and we groom the agency. It took us a while to figure out how to get clients and we can dive into that and I can talk to you about that process but once we actually figured out how to bring in clients consistently there was always one major problem that I had which was Analytics and Tracking and Data. And whenever you set up these marketing campaigns and these funnels right you say OK well I'm going to target people on Facebook and from Facebook I'm going to send them to a landing page and once they put in their name and email and that landing page they're gonna get five emails in a row and then each email is going to send them to various blog posts and whatever right you map out all of these campaigns and then to try and track it to try and understand how people are flowing through these things is a complete nightmare. You're sitting there and you're looking at Google Analytics you're looking at spreadsheets you're looking at charts and graphs and like I'd rather bash my head against the wall than to try and really decipher how all of these numbers and spreadsheets equals this visual path that I'm trying to guide people through.

Charley: It used to drive me nuts.

Mikael: I know.

Charley: UTM. Oh my God. Google Analytics and utm. I swear it used to take us longer to set up all of that than it would to actually build the funnel.

Mikael: Dude, honestly. And then you look at it and you're like how exactly. Like wait. So you're telling me this person click this you Tampa but does that mean they came from this ad or did they come from this email or did they you know I'm like you're sitting there and you're just like how am I supposed to understand this.

Mikael: Right. So my idea was very simple like typically when you map out these funnels you sit in front of a whiteboard or a piece of paper and you draw these like these steps out right you do with squares and arrows and boxes and you kind of say OK well this Facebook ad and then an arrow goes to us page when you draw a square and then now they get an email so you draw a little email icon and you kind of draw it all out. To kind of visually see it. So my thought was wouldn't it be really cool if I could just map out these marketing funnels on a canvas on my computer with a really nice simple drag and drop Page Builder or like a canvas and I could just drag these icons I can map it all out. But then instead of having to go to Google Analytics to see what's actually happening I could just hit a switch on that canvas and I like it a little analyse button and then bam I would be able to see how people are flowing I'd see the conversion from this page to this page and how many people clicked on this email to go to this page and I'd be able to right there in front of me on this canvas in the same map that I drew see how people are flowing through my funnels.

Mikael: In a way I could instantly know what's working and what's making me money versus what isn't converting and what I need to fix or optimize or just completely drop. So that was the idea that was kind of what I started off with as a bare bones idea in that I wrote in a notebook because my agency was doing very very well and we were doing very well in terms of profit. I decided to invest into the development of this tool or this idea I should say there was no name to it. There was just an idea and yeah we launched it in December of 2017. We launched the free mapping tool so you can go and use that mapping tool to map out your ideas it's free. And we launched the beta version of our analytics tool two months later. And yet here we are now a year later and it's we've got seventy five thousand users a massive community and a lot of people who love what we've built. So it's pretty cool pretty exciting.

Charley: It's insanely cool and I have had a go of Funnelytics and I must say it's what you don't really surprise me. I feel like all the platforms themselves so if you look at like Facebook or Google or even Google Analytics, many of them are Active Campaign you can pick Infusions of a really really good at tracking internal their own data. Like I'm actually impressed and blown away with some of the things you can pull out of them these days. But inherently they all become terrible. Once you try to get them to cross connect their communication skills like to get all the data you need into Facebook near impossible. Same with Google and the same with this or I feel like you really struck a chord in the market and it's a very very unique way of coming across. So I just think it's an absolute winner and a no brainer for anyone especially those playing with paid ads. I think this is a no brainer.

Mikael: Yeah you have to you have to be able to understand the flow of people right and this is one of the things that I really tried to focus on as we built Funnelytics. If you want your marketing to work, you have to understand that it's not about the clicks it's not about conversion rates it's not about your landing pages or you know your EPCs and all of these weird terms you're click through rates and blah blah blah. None of that really matters. What matters is three core things and it's fundamental to any marketing which is people. Who are the people that are coming to you right. Understanding these people is the fundamental to anything. So the people who end up purchasing from you you can find commonalities you can find trendy build profiles of your ideal Avatar or that dream customer for your business. So stop thinking about clicks and start thinking about people right. The second thing is what are the actions that these people are taking inside of your on your Websites, on your pages.

Mikael: What what are the different. Are they clicking on this button? Are they watching the video that you put, or are they not? What are the actual actions that they're taking these various people? And then the third is. It's great to know like these people and it's great to know the list of all the actions that they've taken in order to in order to get to your checkout page or your lead generation page or whatever but what you need to really understand is the path that they've taken. So people, actions and paths. What paths are they taking to get to that end goal. Because if you can't map out that path you have no representation. All you're seeing is a list of different actions that somebody has taken and you're getting some trends of who they are. So that's great for Facebook targeting but it doesn't help you map out the flow that you want these people to go through in order for you to optimize your conversions. Right. So that's kind of how I look at analytics. I look at it as people actions and paths as opposed to cost per click and click through rates and EPCs and bounce rates and none of that really matters if you don't know who they are, what actions they take, and the path that they take to get to that action. The end Goal.

Charley: That's a really interesting simplification and I love it when you can make complex things simple but there definitely is a tendency to get obsessed with things like CTR and conversion rates and EPCs as you've mentioned from here. But often I kind of find that even when you know a lot of that stuff can often be I suppose misleading where the metrics you've kind of picked from there is like if you can get clear indications on these things you have a very good chance of really scaling well. Like that's far more valuable data if you can understand the people. The actions and the paths. I think that's really interesting.

Mikael: Yeah it's something that I. I don't know. For some reason as I've been going through this process and developing Funnelytics and seeing trends of how or how our users are using it and the types of people that are using it as well as us as we're optimizing Funnelytics and as we're growing politics and how we're using our own tool. This seems to be the common trend it's always back to who are these people and what is the common profile around your buyers or your customers and then what actions what is the common trend and actions that they take and then what is the common path that they take in order to get to that end goal. And the more you kind of dial in on that the easier it is to optimize and scale.

Charley: And I think that's what I mean obviously you're biased. You created it on these principles but it doesn't stop it from being good. Sometimes we look at that and like Ah what an interesting way to go about being a marketing agency.

Charley: What an interesting way of going like if you were to lean on these fundamentals and use something like Funnelytics, like how powerful that is for you and your clients. In a world where I suppose everyone else is obsessed by different data. So I really like that I like it a lot. But I want to shift up some different questions here because one of the reasons I wanted to bring you on the show Mikael is I feel like you have such a unique view on agency owners and it's like you've had an agency yourself and grown quite a substantial agency. You now providing tools and resources and even training. I know you've made some fantastic training and we even made a course together which I'm very proud of to be honest. So I wanted to get your opinions and insights on a few key questions here because I think you probably have I suppose more insight and unique perspective than most. So I ran into a few of them here. So this is something I'm really curious about is like,  How has the agency landscape changed in your opinion over the last few years like Have you seen things evolve here?

Mikael: Mm hmm. That's very interesting. I think what I'm seeing a lot and I think a lot of people have to understand this is that becoming a digital marketer is starting to become a commodity. It's starting to become. But you can find so many people who do Facebook ads. You can find so many people. More importantly you can find a ton of trainings on how to do Facebook ads so that you can sell those Facebook ads to clients and make money doing so. There's so many business opportunities that are being developed from becoming a marketer versus you know when I first started learning digital marketing back in 2009 2010 it was still very much a newer kind of thing like you know Google was finally just starting to realize that people were gaming their algorithm and trying to rank and stuff like that. Now it's becoming such a business opportunity to become a marketer which means that as a an agency owner, you have to do various things to stand out. You have to find a way to put yourself in a category of one. Because if all you do is sell Facebook ads you're selling your basically it's a race to the bottom right. Who has the cheapest Facebook ads. Because put yourself in the shoes of a client. Put yourself in the shoes of a local gym owner. Right. And I'm a local gym owner and I'm looking for somebody to help me generate leads for you know cycling sessions or something along those lines. Well if I have a list of five different people and all of them say Facebook ads, Facebook ads, Facebook ads. I'm basically assuming that every single one of them is going to get me the same kind of results. Right. Because a resumé or whatever your profile is only going to tell me so much. So what is my go too far. Well who's the cheapest. If you're all doing Facebook ads which one of you is the cheapest because I assume you're all going to give me very similar results. So one of the things that you have to understand as a an agency owner is that it's not about the service that you provide anymore. It's not about doing Facebook ads or doing SEO or doing you know Google ads or or content marketing or social media. It's about the system that you implement to help this particular client achieve the end result that they want. If you can't bridge that gap nobody wants Facebook ads right. Nobody cares. They just assume that Facebook ads is what's going to help them generate more leads for cycling sessions. But if you can present to them here's the system that we've implemented for various local gyms in the past. And this particular system. Sure maybe it's comprised of a couple articles plus some Facebook ads plus maybe a little bit of you know Google Maps type of you know local optimization whatever that system is. That is what you sell to clients and that's how you put yourself in a category of one. I'm the only person who has this particular system to help you generate people who are going to come in for cycling sessions. I'm don't just do Facebook ads. So that's that's one of the key components I've found over the years that people have to start shifting around if you don't want to. If you don't want to be looked as a category or if you don't want to be looked as a commodity and you don't want to. You want to stand out. You want to be able to charge premium prices you don't want to trade time for for money and charge just by the hour. You need to systemise your services you need to package them in a way that speaks to that particular dream client and helps them achieve their end goal.

Mikael:  That's one of the biggest things that I've noticed over the years.

Charley:  We didn't even pre rehearse this but I feel very aligned to that. It's interesting in a previous episode of the podcast this came up as well when I was on the show with the guest Kim Barrett and we have it. He even said that he is currently running an agency and he doesn't even call himself an agency anymore because of the commoditization effect. He really really feels that. What's also interesting is that one of my big beliefs is that we're going through a big change in the online space of almost like I'm calling it the Era of Super Niching. In which the people that I see all the agencies I see succeeding are the ones that pick that specific service and segment and results and really go hard after that. So in your example it might be just working with cycling businesses. And just using as you mentioned Facebook ads. So I feel very very aligned to what you said there and I feel that that is a super important thing for people to be paying attention to. And it's so interesting because it's like I look back and like we had agencies at similar times and I feel like we almost I suppose grew up in the wild west of agency owners but it was kind of developing because I feel that in our timing plays a big role in things. And just that there were so few options to get Facebook ads and Google ads done at that time.

Charley: It was easy for us to grow quick because of the limited options. The supply and demand ratios were very very different to where they sit right now.

Mikael: Yeah definitely I think and you're absolutely right about the niching down and understanding that you do not provide services for everybody and one of the best ways, one of the best analogies that I've been able to kind of come up with for this is think about a car manufacturing plant, right.

Mikael: And if you if you compare your agency to a car manufacturing plant. Well think of the cars themselves as your clients and think of the assembly lines like the the conveyor belts to assemble the car as the systems to actually own the systems and processes to get your clients the end result that they want. So the problem that most businesses that are most agencies face is they say they do everything for anyone right. I could do a CEO I could do content marketing I could do social media and it doesn't matter if you do e-commerce or if you do you know whatever your local you're a lawyer or you're a local gym or you know you sell courses. I can kind of help you in a sense. And here's the issue with this. If you compare that to a car manufacturing plant, right. Well in a car manufacturing plant let's say you want to build a sedan just a regular four door vehicle. So you have all of the parts to that vehicle right. And you put it on one conveyor belt and now it goes through this conveyor belt.

Mikael: This assembly line just automatically and then there's the various robots and checkpoints and people and these people and these robots in these checkpoints know exactly what they need to do in order to make this car a sedan by the end of it.

Mikael: It becomes the Sedan and it ends you. It gives you the end result that you wanted. Well if you were to take a supercar, a sports car you were to take a minivan or you were to take a pickup truck and you would put all of those pieces on that same conveyor belt. It wouldn't give you the pickup truck because the processes, the systems, the people, the automation, the robots, they only know how to build a sedan for that conveyor belt. So unfortunately you've got to go and build a brand new conveyor belt to help you assembly line or conveyor belt whatever you want to call it to help you build wow these pickup trucks. And now another one for the minivan, and then another one for the sports car. Your business and your agency is the exact same thing. So if you put a let's say a local gym onto a conveyor belt and you know the exact system that you need to implement in order to get that local gym some results. Well now you train your team you put the process in place. Now you get results for that local gym. Well guess what. If you go and put a lawyer or somebody who sells a course onto that conveyor belt they're not going to get the same results because you've got to change the system. You've got to.

Mikael: It's not you're not selling the same thing you're not helping them the exact same way there's always going to be nuances and different maybe it's difference in messaging or targeting for your ads.

Mikael: Maybe you have to set up a webinar for one versus the other one you only have to set up a landing page. It doesn't really matter. But now the problem you're going to face is you don't have the team, the systems, the processes, in order to continue to repeat and get results. So unfortunately you're now stuck building another conveyor belt and another conveyor belt and another conveyor belt and you can't grow. You can't actually grow your business. Nothing is systematized. Everything is from your head and you become that bottleneck in your own business. So has a an agency owner your first goal should be to say OK here's the best way I like to say that agency owners if you really want to be an agency owner you're not in the business of servicing clients. You're in the business of building conveyor belts. That's your goal. What conveyor belt and what system. And now my goal is to get as many clients to go onto this conveyor belt. And I know that if they go through this process they're going to get the result that they need. Right. You're in the business of building these conveyor belts. So focus on one build one first choose the niche that you want to build that you want to go after and make sure that you know the system that is going to help that dream client or that client get results. Build that conveyor belt. Fill it up. Continue to fill it up and then if you want to move on and build another conveyor belt then you can do so. But the minute you start building five comparable conveyor belts or 10 at the same at the same time. It's over. You're going to run into a situation where you're going to have zero free time. You're going to be bogged down, clients are going to be hitting you up. Your team is going to be calling you, you're going to try to go on vacation, and you're going to end up in a fetal position crying on your bed because you have no time for your family.

Mikael: That's that's the harsh truth of it.

Charley: Absolutely.

Charley: You know I was actually going to ask you another question. I've got one written down here which is what do you think the biggest challenge facing agency owners are but I think you just nailed it. I think you have yes given such a good analogy.

Charley: I really hope people will even read listen to that path because I agree I'm a very systems focus person and I would say the biggest challenge I see agency owners facing or the thing that is holding them back is too many conveyor belts. Way too many conveyor belts. And making it really really hard to scale and grow because that is spread way too thin. Way way too thin.

Mikael: And I think one of the things people have to ask themselves truthfully is are you starting your digital marketing agency because you want to be you know self-employed and have a glorified job but then be seen as the person who knows it all and be you know an ego driven thing where I came up with the system to help this business and I came up with a system to help this other business. Is it an ego driven thing. Are you doing it because you want to test your own marketing skills or are you doing it because you want to be a business owner and you want to be able to help as many of these same types of businesses. Like it doesn't it shouldn't matter how it whether you're helping 10 times a local gym or one local gym, one lawyer, 10 different types of clients right. As long as you're helping these 10 people as a business owner you should be thinking What is the most efficient, simplest, most streamlined way to deliver results for these people. And that's how you have to really ask yourself do you want to do it for ego purposes or are you looking to actually be a leverage business owner. If you want the leverage business owner you don't have a choice. You have to niche down. You have to build one conveyor belt. If you're doing it for your own ego then guess what. You're just a consultant and maybe you have people helping you but you'll always be the bottom.

Charley: Definitely.

Charley: And I'll never forget a conversation I had with a mentor early on. It's so interesting. The significance peace or the ego piece. Now I thought at one point in my own business that I was doing things effectively for the money. I thought I was you know growing an agency to build wealth and provide for my family and all the rest.

Charley: But it's really interesting I never noticed until someone pointed it out was actually doing it for significance. I was doing it for that exact thing where I got my. I was actually getting my kicks from you know showing how smart I was, showing that I could build these things. And it was only when that was brought into my awareness of going hey will do. What's the goal here. You want to have a successful company or do you want to be seen as a genius?

Charley: Do you think they the same and they're just not at all.

Mikael: You know the easiest way to know that is when somebody asks you, can you help me? Do you answer by saying Yeah I can do it.

Mikael: If you say I can do it that means that you're basing it off of your own knowledge and strategy. So if somebody comes to you and says hey like this is my business this is the situation I'm in. You know I really want to grow my leads or I really want to make sell more of my courses, this is everything that I've got. Can you help me? If you go and say, Yup I can come up with a strategy for that. That means that you're doing it for ego. You're doing it to prove to yourself and to the person in front of you that you are the smartest person. That they're hiring you because you're smart.

Mikael: You're basically, essentially positioning yourself as a CMO for their business as opposed to thinking about your processes in your team behind you and saying yes this is exactly what we do, right., Now you are mold. So we can help you.

Charley: It's funny what people give away in their language. It really really does.

Charley: I always think you can assess how much of a team player someone is when whether they answer it you know as you kind of referenced all do it or we will do it or the team will do it or it's my team if it's ownership of the team instead of potentially its own entity. It's a really good book on that which is Tribal Leadership by Dave Logan, I'll reference that for the show notes if anyone wants to learn more about the language there. But I want to switch gears again Mikael like you've just dropped so much knowledge. I think this has been a really interesting one but this is something that I'm really keen to get your insight on as well and I want make sure makes it into this episode. What trends or things do you see forming at the moment that agency owners should be paying attention to?  And I want to give you an example. What I believe at the moment is that YouTube is coming hard. I feel like YouTube is really going to start to shine in 2019 and become a major comparison play against Facebook and other social media platforms.

Charley: It's going to truly be a social media platform.

Charley: Do any stand out to you?

Mikael: So when you're asking this question you're asking from a marketing standpoint not so much from a being an agency but more so marketing strategies.

Charley: Definitely for an agency.

Charley: But I just feel like YouTube is one for agencies particularly.

Mikael: Yeah I think there's a few.

Mikael: I think there's a couple things that people have to pay attention to. Number one you had just mentioned Tribal Leadership. I think no longer can you be an agency or an agency owner and not have an attractive character at the forefront of it. You need to try and create a tribe or a sense of community within your organization within your business not just within your your team but also within your clients. The more you can stand out that way the more you can facebook groups.

Mikael: For example is a perfect example of how to leverage these community centric things. I have a... We have a native an agency owner inside of our agency accelerator program.

Mikael: Actually you know him. He's worked with you in The Association, Brandon. And the way he leveraged and launch his agency is by focusing on photographers, first and foremost, and knowing that that's his niche. But then creating a tribe of photographers where all of these photographers are in there and to learn and get better at marketing. Now he's offering his services to help them generate leads for photography whether you're a wedding photographer or whatever. He offers his services but he created this tribe and his agency is flourishing because of it right. All of these people are coming into this community and they're seeing this sense of community. I guess, where they're not just by themselves. They're in this community with other photography owners and that creates this incredible dynamic that makes you stand out from everybody else. Now nobody else can compare to. I think you're 100 percent right with YouTube. YouTube is going to dominate I think by the end of 2019. Facebook ads are gonna go down a little bit. They're gonna be more, they're gonna. It's still gonna be effective but they're gonna be expensive. YouTube is going to come up. Google is also going to come back up Google went down significantly when Facebook started coming up. But I think people are starting to realize that actually there's still so much stuff to do on Google like most people ignore Google completely. But as an agency owner guess what people are looking for your services. So if you don't have ads set up on Google for know local gym marketing right or whatever your niche is you're leaving a ton of money and a ton of value on the table. So I would say those three community based marketing. Definitely YouTube as you mentioned. And then going back to Google it's kind of revolving back from 2008. Google's coming back up I find. And then the last thing which most people ignore but it is so powerful is Social Media, creating content. Like continuously creating content and putting value out there. You look at somebody like Gary Vaynerchuk who's built on a massive 100 million dollar agency even though you may not want that type of level of agency you it kind of goes back to what I mentioned with the attractive character. People want to connect with people. They, because agencies are becoming commodities.

Mikael: As Kim mentioned in your last interview with him. People want to connect with other people as a local gym owner.

Mikael: I'm getting pitched all the time for various services and agencies are becoming this commodity that I can just pick and choose who I want to work with. But once I see this one person who's out there who's trying to give value to local gyms and who's clearly interested and wants to help, I'm going to instantly pay attention to that person and want to contact that person versus somebody else.

Charley: Well, love that last one. And I think the best example of that is I wonder how many clients of Vayner Media work with them because of Gary.

Charley: I would say probably all.

Mikael: Probably all. I would say, like I would say 90 percent if not more.

Charley: Yeah. So it's absolutely a valid point. I think not to be confused with the ego driven part.

Charley: We spoke about before but the value part and just the power of being the attractive character. Two very different things and make sure to discern those. But I tend to see that's absolutely true is the People want to work with people over brands.  And when you can combine the two a trusted brand with a trusted face or another person it's a very very powerful thing.  But I just absolutely want to look back because you just referenced Brandon. And what's interesting is he's someone we've both seen succeed really well. Like he's made some really good gains and shout out on this podcast by the way since I've been in contact with him. And isn't it interesting that he's just followed exactly what we've referenced on this podcast. The one can say about that and the tribe focusing on getting a result for one people being that attractive character like he's really nailed those things and I feel like that's definitely been the difference between getting results and not.

Mikael: Yeah if you don't if you don't you're gonna be left behind it's very it's that simple.

Mikael: When it comes to look the simplest easiest way to put it is put yourself in your shoes in their shoes. If you're a photographer and you're looking to grow your marketing or you're looking to implement marketing so that you can get more clients and you have this person on the left who says that they do SEO and Facebook ads and then you have this person on the right who says they work with photographers to help them generate more clients using a system that they've tested over and over again, who are you going to contact?

Charley: It's an easy choice isn't it.

Mikael: Exactly. It's that simple and the more you stick to doing generic services the further you're gonna get left behind.

Charley: Yeah absolutely. So Mikael we have to wrap this one up. It's been a very very powerful episode and I'll definitely be inviting you to come on again and talk about some other topics with me and so many more things we can dive into.

Charley: But before we end this show where is the best place to find you online?

Mikael: Yes, so you can go to www.mikaeldia.com where you can find out a little bit more about Funnelytics as well as our Agency Accelerator Program that you are a wonderful coach and mentor in.

Mikael: And those are really the two places if you want to create your free funnelytics account for the mapping tool you just go to www,funnelytics.io. I'm not a massive social media guy although I am trying to get better at it so you can probably find me on Instagram and on Facebook and all that stuff as well.

Charley: We'll make sure to have links in the sharing sites to check those things out. And guys if you are interested in learning how to grow an agency and really taking advantage of some of the things Mikael has referenced in this episode please go check out the Agency Accelerator Program.

Charley: I was actually very fortunate enough to be invited to create a couple of modules about System and Team and some other bits and pieces as well. Which I was very thrilled and excited to share. So check that one up. Oh sorry check that one out. Thank you Mikael. So much knowledge and wisdom dropped on this call. Thank you so much for being on here. That's it for this episode guys.

mikael dia

Mikael Dia

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit.

Passionate about helping entrepreneurs scale their businesses in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance to quickly fix the holes and optimize what’s working.

Using this method, Mikael scaled one of his businesses from $2,500 per month to $5,000 per day in revenue and had helped countless clients grow at a similar quick rate as well.

Mikael has grown his marketing agency, White Coat Digital, to over a million dollars in revenue in just 18 months.

Originally from Montreal, Mikael lives with his wife and daughter in Toronto, Canada.

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